SEO = Search Engine Optimization
What happens when you Google your business’s field, topic, or niche? What shows up and how does it look? This is SEO in the most basic of terms.
On one end you have a person looking (searching) for something, and on the other end you have the Search Engine (typically Google), and somewhere in there is your website (and your competitors’ websites). Ideally, your website designer or SEO company has laid the ground work so that Google’s analytics knows when and who to serve your website to. There’s more to it, but those are the basics.
In order to know how to improve or maintain your rank (what number you show up as in your ideal keyword search), we need to know where your site stands in your field. The first step is to perform an audit of your business’s online presence. Next, we can decide together, based on your budget and goals, what the next step should be. From there, we hustle so you don’t have to!
The Audit: Get an in-depth analysis of your online presence, social media strategy, and your business’s search-ability (SEO - Search Engine Optimization)
This is a great first step in creating your online marketing plan, or to catch up if your online presence has been on the back burner.
Whether your brand new to marketing or have been doing it forever, your business will benefit from this analysis, while you’ll learn about:
Google My Business
SEO (Search Engine Optimization)
Offline ways to increase your marketing
Social Media Strategy (specific to your business)
What do I get?
Packet outlining your audit
One-hour consult to discuss the analysis and your questions
An opportunity to submit specific questions about your business’s marketing and / or the above-mentioned platforms
An in-depth analysis of your business’s online presence and social media strategy
Direct and actionable suggestions of what to do next
One follow-up email or phone call to answer further questions
5 % off your next service with 2 Sense Social
Audits start at $650. Pricing based on business size, location, and field.
The SEO Fix: A ‘fix’ of all things SEO-related to your business.
This is the best option for smaller budgets and companies that don’t have consistent content to generate, or have less competition in their field. We recommend doing this bi-annually to stay on top of changes in hours, products, and services offered.
What do your customers find when they look for you and your products? This basic SEO Fix is a great first step in digital marketing.
What do I get?
You will receive an update to your business’s:
Google Analytics Account & Set up of Google Webmaster Tools
Description, Hours, Location, Contact Information and Images on:
Google My Business
Other local sites as available
3-10 images of your business, or use of your images if desired
SEO Fixes start at $650. Pricing based on existing accounts and accessibility.
SEO Maintenance Plans: Monthly plan specialized for your business to keep your SEO current
Our SEO Maintenance plans are super-specific to your business and your field. Below, you’ll find a selection of what your plan could include. Please contact us for a quote specific to your needs, and don’t forget to ask for your multi-month invoicing discount.
On-going maintenance plans are best for your businesses if you:
Need to keep your competitive edge
Need to keep in touch with current customers while reaching new customers on a regular basis
Have serious work to do to improve rank
Got to a good rank and want to stay there
Are new and aren’t ranking
What could I get:
Social Media Posts created to increase website engagement
Content Creation and Optimization
Local SEO Analysis and fixes
Pixel Installation / Retargeting Advertisements
Keyword & description updates to all pages of your Squarespace site
Response to online reviews
Google Analytics Connection and Analysis
Average maintenance plans range from $200-600 / mo.